Starting out
MIRROR
€6.890 excl. VAT
A few hundred pieces a month.
In stock in the EU
Delivered in 3 to 10 working days
Heads1
Needles15
Max speed1,000 spm
Field50 × 35 cm
Multi-needle embroidery machines, stocked in Europe
Three machines in stock. Buy online: you pay, the crate leaves France, and support stays in France.
From €6,890 excl. VAT · shipping costs
Three machines, one decision
All prices exclude VAT. A business in another EU country with a valid VAT number is invoiced without VAT, under the reverse charge. Otherwise VAT is added at checkout.
From your screen to your workshop
Choose and pay online, shipped from France in 3 to 10 working days, supported on WhatsApp.
Made on these machines
Raised 3D puff, mid-stitch 
Caps, on the cap system 
Two heads, one operator
See them stitch
The multi-needle leader, now in Europe
BAI is one of the best-selling multi-needle embroidery brands in the United States, with thousands of machines running in workshops every day. That same industrial platform is now stocked, warrantied and supported here in Europe.
Thousands of owners, since 2015.
Stock, the two-year warranty and support are on your own continent. A part leaves Avignon, not the other side of the Atlantic, and the crate never leaves the customs union.
Parts and service from our European hub.
The machine arrives complete and calibrated: hoops, cap system, stand, tooling and starter supplies. You stitch your first design the day it is delivered.
Nothing else to buy before you start.
Every machine is assembled in BAi's factory from the best components on the market: Japanese, German, Swedish and Chinese parts.
One standard for every machine that leaves the line.
Buy with peace of mind
A machine bought at a distance is only as good as what happens when it stops. Here is what is committed to you, for the life of the machine.
Technical support for as long as you own it
A direct line to people who know the machine, in your language, for as long as you own it.
Two-year warranty on machine parts
Full coverage, and genuine spare parts available afterwards from our European hub.
Genuine parts at factory price, for life
After the warranty, genuine parts stay at factory price with no dealer mark-up. Ordered online, sent from Avignon, never leaving the EU customs union.
The software that drives the work
Two families, and they are not on the same footing: the BAI tools that run the head and price the job come with the machine, the professional digitising software is an option.
BAI toolsIncluded, free
The tools that run the head and price the job. They come with the machine, at no extra cost.
See InStitchWilcomOptional
Professional digitising software: turn a logo into stitches, open and edit an existing file, set density and pull compensation. It is an option, invoiced separately from the machine.
From €899 excl. VAT · lifetime licence, or monthly subscription for Decorating and Designing
See WilcomThe supplies it eats
A machine that stops for want of thread is a machine that does not pay for itself. Everything it consumes is held in Europe.
Thread
Polyester thread, 40 weight
The thread that runs on the machine every day.
1,000 m cones
40 wt polyester
Colour-matched
3 references
ShopBacking
Tear-away and cut-away backing
What holds the fabric still while the needle works.
Tear-away
Cut-away
Water-soluble
13 references
ShopBobbins
Pre-wound polyester bobbins
Pre-wound, so you do not stop to wind.
Style L
Pre-wound
Boxed by 144
2 references
ShopNeedles
Embroidery machine needles
The part that wears fastest, and the cheapest to replace.
DBxK5
Sizes 65 to 90
Titanium option
3 references
Shop3D puff
Foam for raised lettering
For raised lettering on caps and flat work.
2 mm and 3 mm
Cap and flat
Multiple colours
4 references
ShopWhat owners say once the machine is running
Reviews left by people who bought a BAI and now run it every day. Most of them bought in the United States, before Europe had its own stock.
5.0/ 5
Average rating published by BAI on its owner reviews, all machines taken together.
À RENSEIGNER : review count, collection tool and verification method
Buy a machine« Bought my Mirror in March 2021 and I am still just as happy with it. After-sales service is excellent, even living in France. »
« This is my fourth embroidery machine and my first multi-needle. The others go back to the workshop at least once a year. This one has not. »
« My rep was patient and professional during research, then gave amazing help after purchase. Great service from start to finish. »
Owners on video
Back in production in days, not weeks
Buying a five-figure machine should not feel risky. Reach a real person on WhatsApp, get remote help from technicians in France, and keep genuine parts in stock in Europe.
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WhatsApp is the first line, and the only support channel
A direct line to people who know the machine, not a ticket queue. No appointment to book, and none to wait for.
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Remote diagnosis by technicians in France
The technicians are in France and work remotely. They see your screen, read the error and tell you which part to fit.
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Order the part, fit it yourself
Genuine parts ship from our European hub, with the procedure. Days, not weeks.
How to replace a needle
Routine care you can do yourself, filmed by BAi. Needles and wear parts are in stock in Europe.
À RENSEIGNER : workshop return or machine exchange on a heavy failure
Common questions
Do you ship to my country?
We ship across Europe: Germany, Poland, the Netherlands and the other EU countries. The crate stays inside the EU customs union, so there is no clearance and no import duty. Delivery takes 3 to 10 working days. Delivery is charged on top of the machine price.
How do I pay?
Bank transfer, card or Apple Pay. Card and Apple Pay carry buyer protection, a transfer does not.
Is VAT included?
Prices exclude VAT. A business in another EU country with a valid VAT number is invoiced without VAT, under the reverse charge.
What happens if the machine stops?
WhatsApp first, then remote diagnosis by technicians in France, then the part ships from our European hub.
Ready to embroider in-house?
Three machines in stock, shipped from France, with support in your language.
Prefer a written quote?
Prefer paper before you order? Fill in the form and we send a quote.
Buying online is the fastest route. If you need paper first, ask here and we send a written quote.